Celebrity Alert

I totally agree. I loved Hasselhoff when he was in Knight Rider (and even named my bicycle Kitt when I was 8) and also as Mitch in early-days Baywatch before he got a bit paunchy and they stopped filming him in full-screen action slow-mo.

To begin with, i thought his renaissance as The Hoff was him being kitsch and, therefore cool. Now I realise he genuinely thinks he's a serious celebrity, rather than a dried up, St Tropez-ed, old soak. His only appearances in the papers now are for him getting over-enthusiastic at the beer tent at events on the English social calendar (allegedly) and being banned from flights (allegedly).

Thereby, I have upgraded David Hasslehoff to next-stage alert.

* The site Drop It Like It's Hoff, which I discovered a couple of days ago, is one of the top 20 most-visited sites in South Africa, according to the site monitor www.satopsites.com, with an average of more than 500 visitors a day.